I don't see much difference in measuring arc flash boundary from live parts inside the equipment according to NFPA 70E and IEEE 1584, or from outside of the equipment. I believe that measuring the boundary from outside of the equipment is safer.
I see a big problem with arc flash boundary being usually calculated based on 1.2 cal/cm2 incident energy and not on actual incident energy to 2nd degree burn. Using the 1.2 cal/cm2 threshold for exposure times less than one (1) second result in undervalued arc flash boundaries. In fact, the actual incident energy to second degree burn is not a constant, it is variable function of time and it can be calculated by:
Eb = 1.2 * t^0.3,
where t is exposure time in seconds, Eb is threshold incident energy in cal/cm^2. Check please
http://arcadvisor.com/faq/threshold-incident-energy-second-degree-burn for more information about the incident energy to 2nd degree burn and for free online Time and Threshold Incident Energy for Bare Skin Exposure vs Thermal Radiation Level calculator.